Combined with several viewpoints mentioned in the book "Membership Economy", we will review the idea of continuous ordering from the following aspects. Before executive list doing any iteration, we must first sort out the general direction and ideas, and where to go is very important. If you go in the wrong direction, you will only go further and further down the wrong road. First of all, we determine that our needs are to let users executive list continue to participate order our courses, then this state perfectly fits the definition of "membership economy". This is also the premise of what strategy we take to design the curriculum. Since what we want to do is the membership economy,
It is more scientific to improve the curriculum around the characteristics of the membership economy. Serving members and serving ordinary executive list users are two ways of thinking. Since we treat users as a member, and we want any user to become a member, it is imminent to change the service mode. So our iterations are based on how to executive list serve members. Let's first look at the main differences between membership economy and ownership (ownership can be ignored, generally not involved), just look at the far right column: By distinguishing, we can start from the aspects of value, service, innovation, and relationship with users. Once the general direction is set, the details can be gradually refined.
If we focus on the details first when we are designing the curriculum, there is a high probability that the design will be aborted. No matter how good the details are, the direction is wrong, and the efforts will be in vain. 1. Create value for users executive list instead of selling products The "foundation" of the course must be established, which is approximately equal to a person's "personality". Whether the course is valuable is a very basic and important executive list part, so how can you introduce the value of the product to the user before the user purchases it? Iteration 1: In your course introduction, set up your "hooks" reasonably.